The GFC was the best and worst time for me – Julianne Davies – Australia

 

If you had asked me 10 years ago what I would be doing in 10 years the answer would not be working as a professional direct seller selling high end anti ageing skin care and devices. I probably would have told you I would be managing a team of sales professionals in one of the 5 star hotels in Brisbane.

You see I had enjoyed an amazing and exciting career in tourism and hospitality spanning over an 18-year period. I loved working in the industry, it was exciting and the travel opportunities were amazing.. however life changed and when my son was born I faced the difficult decision – what to do about my career?

What I could not get past was how I was going to manage the juggle of working full time with a baby. At the time my son was born life was chaotic – my husband had just bought into the family electrical contracting business, we had just sold our family home and were building a new one and my employer at the time advised that going part time was not an option.

What was I to do? I loved what I did but I really could not see how it was all going to work, my job was not a typical 9-5 tick and flick role, there were industry events to attend, usually after normal business hours, breakfast meetings with clients, wining and dining of prospective clients .. how would I do all of that AND be a mum to a baby that did not understand tender deadlines or the importance of maintaining KPI’s.

So I made the decision to leave my career, deciding that raising my child and supporting my husband was the right thing to do for now.. I say for now because I knew that this was never going to be enough long term.

During that time the best and worst thing happened to us and that thing was the GFC – the Global Financial Crisis. It was devastating for my husbands business; over night the phones stopped ringing and the work dried up. It was also at the same time my husband decided to enlist the services of a business coach. This was by far the best thing that happened because during the coaching sessions we found out about LEVERAGED INCOME. I had never heard of it before and remember writing it down to Google later.

It was during this research on leveraged income – where you do the work once and you get paid repeatedly for doing that one piece of  work – that I discovered Direct Selling, or MLM (Multi – Level – Marketing) after reading the book by Robert Kiyosaki Business Of The 21st Century.

I had been first introduced to direct selling previously, but to be honest I thought that I was way too important with a real job to look at direct selling where you sold over priced products to your family and friends who really only bought from you once because they felt sorry for you.

Boy was I wrong! After doing some due diligence I realised that done well and choosing the right company, marketing the right products you can build a very successful business that requires no staff, no stock, can be built in any country where the distribution channel exists and could provide a lucrative income based on your individual efforts and the combined efforts of others AND it was the perfect business model for those seeking leveraged income.

I could not believe that I had dismissed this business model years previously because I was not open to new opportunities.. what an idiot.

Once I understood the model I then set out to partner with a direct selling business that ticked my boxes – I had to love the products, they had to be consumable – I wanted repeat business, they had to be unique and in demand – no use renting videos, look how that turned out for Block Buster, the company had to be rock solid and the financial rewards had to be there, I wanted to be well rewarded for my efforts and the sales team I was going to create.

Once I had decided on the company I then set out building a business, you see right from the get go I treated it like a business. I tracked my expenses and my income; I tested and measured my activities based on my results. Was it perfect – NO – is it rewarding – YES.

Now down the track I have a thriving and growing direct selling business. I successfully transferred all my existing and learnt some new sales and marketing skills, which I apply in my business today. I am still partnered with the same company I partnered with when I first joined the ranks of direct selling and to be honest life and business keeps getting better.

My greatest reward is helping men and women look and feel younger at every age but to also provide a partnership opportunity to create a new stream of income whether it be to by the extras in the weekly shop, or pay for the kids school fees or in my case replace my corporate salary working smarter not harder. Direct Selling is not for everyone but it is for me. My only regret is I had opened my eyes to the possibility sooner.

If you want to contact Julianne you can on the following: